The Right SEO for a Small Business

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Everyone thinks that having a business is equivalent to being their own boss. On a level, this affirmation is true, but what’s also true is that there is plenty of work and plenty of dedication that needs to go with the actual activity.

If you have a brick and mortar store, you need to draw people’s attention to what you have to offer, so you have a few choices. You can put a sign that acts like an add with the products or services that you have, you can stock the shelves of the store with wonderful products that can make a great offer, and you can also arrange your store in such a way that it’s easy to find something in it.

The same is valid for going online – actually, it’s essential to be online if you really want to be successful in your activity. That’s where the Houston SEO Agency comes in – SEO stands for “search engine optimization” and it makes your site friendly enough that the search engines deliver it in the top results of the searches.

What’s also important is that your online store – the website – should be clean and easy to navigate, so that people who visit it can really have a pleasant experience.

It seems very simple, but for someone with zero knowledge on SEO, it might seem complicated. This is because the search engines change their algorithms very often and it may be hard for someone new in this domain to keep up, that is why the Houston SEO gurus already know what they are doing, and they can help you rank higher in Google. Here’s what you need to pay attention to if you’re interested in applying the right SEO for small businesses.

Less Pop-Ups

When these were invented, plenty of people made lots of money and collected millions of email addresses through pop-ups. Now, because the search engines started to punish the sites that used pop-ups, it lowers your chances to take your site to the first results. Google says that the experience with the pop-ups is frustrating, and it’s actually true because you want to read or see the thing that you expect, not an ad that has nothing to offer you.

This being said, it’s advisable to eliminate the pop-ups from your site, no matter if its mobile optimized or not.

Mobile Optimization

Speaking of this, you should also know that more and more people use mobile devices to access the internet. We have access to so many types of Smartphones and Tablets, that it’s actually mandatory to check your mail through it. The mobile devices are more and more for working, in detriment of using the regular computer. Because of this, you never know when a potential client looks for the service or item that you have to offer, so your site should be optimized for viewing it on a mobile device.

To make sure your site is indexed by the search engines, make sure you speed up the loading time and make it less than two seconds. You can decrease the large images, clean the source code or eliminate any things that your site doesn’t need. Keeping the titles and the descriptions short is another way to help your rank, and use Java instead of Flash. Keep in mind that the mobile content needs to match your desktop content, and also that the text fits the screen in mobile mode. We use all this skills and many more to rank your business higher in the Houston SEO Company.

Using HTTPS

HTTPS comes from “hypertext transfer protocol SECURE”, while HTTP comes from “hypertext transfer protocol”. The sites using HTTPS will protect the information of the visitors from hackers, and the search engines are now showing warnings for sites that have only HTTP. If the site that you have has this kind of warning, then it will decrease your ranking with the search engines.

Social Media

There are millions of users for Facebook, Snapchat and Instagram, along with other social networks, but not all of them allow search engines to index their content. However, the profiles are indexed, so you will need to have a very strong presence in the social media to increase your search rank and boost your SEO.

There are different studies made and all of them show that if you have a strong profile in social media, then the ranking for your site will directly increase.

The Content

Last, but not least, the content is very important. You need to have rich media on both your site and your social network profile because this is the last trend for search engines. Google, for example, is penalizing the sites that have only text.

Because of this, you will need to spice up your texts with pictures and videos reflecting the content. Visuals will make a visitor spend more time on your site, and it makes a good point along with your content. All this will mean that your visitors will have a pleasant experience and they will come back for more of what you have to offer.